In the realm of infant attire, the brand Kyte Baby finds itself ensnared in controversy and grappling with a consumer boycott. This tumultuous situation unfurled when the company declined an employee’s entreaty to engage in remote work, citing the unique circumstance of caring for her prematurely born child.
Following a strenuous journey to conceive, Marissa Hughes and her spouse Rawley opted for adoption, a decision conveyed to Kyte Baby in October. Hughes’ sister took to TikTok, divulging this information in a video that amassed half a million views by Friday evening.
Come December, a pivotal call reached the Hughes, signaling the presence of a newborn in a neonatal intensive care unit (NICU), located a considerable nine hours away from their abode in Dallas. The infant, born at a mere 22 weeks, weighed a minuscule one pound, as outlined in the couple’s GoFundMe page, established the previous year to alleviate the financial burden of adoption fees.
With swiftness, the Hughes embarked on a journey to El Paso to be by the side of their fragile progeny, Judah, engaged in a fierce battle for survival. Hughes communicated the exigency of her situation to Kyte Baby, expressing the necessity for a hiatus to nurture her newborn son.
In response, Kyte Baby accorded a mere fortnight of compensated leave. Subsequently, when Hughes proposed the prospect of laboring remotely from the NICU, Kyte Baby rebuffed the plea.